Cerilum Brands
The Ecommerce Starter Playbook
148 pages · PDF
Digital download
The Ecommerce Starter Playbook
A 148-page PDF that walks you from zero to your first profitable direct-to-consumer store — written from the same playbooks we run on our own brands.
- Pick a product category that can actually carry margin
- Launch a store that converts without a designer
- Set up SEO foundations, email flows and paid tests
- Read your numbers: CAC, AOV, contribution margin
- Templates, checklists and swipe files included
Instant download after checkout
30-day money-back guarantee
What's inside
Seven chapters, no filler.
01
Choosing the offer
Category screening, margin math and the four traps that sink first stores.
02
Building the store
Page structure, product copy, trust elements and a launch-day checklist.
03
SEO foundations
Collection architecture, technical hygiene and the content that compounds.
04
Email marketing
The six flows that pay for themselves plus a 30-day campaign calendar.
05
Paid acquisition
Testing structure, creative briefs and when to scale or kill a campaign.
06
Organic social
A repeatable weekly content system that doesn't need a studio.
07
Reading the numbers
The dashboard we use daily and the thresholds that trigger action.